What is Responsive Web Design?

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A responsive website is a single website that adapts to any screen size so it’s as easy to use on mobile as it is on tablet and desktop – no pinching or horizontal scrolling required.
 
The design instinctively adapts to the device it is being viewed on so it looks great on a mobile, tablet and desktop.
 

67% of people are more likely to buy a product or use a service from a website that is mobile friendly

Why do I need a responsive website? 

 If your website is not mobile-friendly then it will not be easy to view by the 38 million smart phone users in the UK, which could be losing you valuable custom. 
According to Google: 
60% of people won’t stay on your site if it’s not mobile-friendly 
 
67% of people are more likely to buy a product or use a service from a website that is mobile friendly 
 
This is why Google ranks mobile-friendly websites above non-mobile friendly websites. 

Why is a responsive website better than a mobile website? 

Responsive websites work effectively whatever device they are viewed on and all website pages are always available. 
 
Responsive websites load faster than a mobile website – saving valuable seconds.  
 
Google says, ‘40% of people abandon a website that takes more than 3 seconds to load.’ 
 
A single responsive website is more effective and less time consuming than a desktop and mobile website: 
 
– 1 site to update. 
– 1 site to optimise for search engines. 

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